A new adventure is rolling in

JJay & LumaMonster Roll

A brave little pup on a bubblegum mission.

Bubble monsters. Roll them into Monster Balls. Kick them home — and free the friends trapped inside.

Discover the story See the gameplay

In development · Unreal Engine 5 · Mobile 2.5D

JJay, a fluffy white Pomeranian hero wearing a purple cape with a golden star medallion, on a magical purple background

Meet the hero

Small paws. Big heart.

JJay is a little white Pomeranian with a purple cape and a golden medallion.

His magic is bubblegum. Bright pink, super sticky, one hundred percent kind — it pops from his paw pads.

He never fights to hurt. He wraps monsters in gum to free the friends trapped inside.

BraveFluffyLoyalFull of gum

The true story

From a real Pomeranian to a magical game hero

JJay is real. A small white Pomeranian with a giant personality.

He naps, he zooms, he poses. And now he stars in his own video game.

Every fluff of fur in Monster Roll started with him.

JJay as a tiny white puppy sitting on a dark sofa — Where it all began

JJay the white Pomeranian looking up at the camera during a walk — Ready for adventure

JJay relaxing on a patterned couch with his tongue out — Professional relaxer

JJay standing on a grooming table, freshly brushed — Hero maintenance

The real JJay, doing real JJay things

The real JJay, doing real JJay things

How it plays

Bubble. Roll. Kick. Rescue.

One clean loop, easy to learn on a phone — and each step already runs in-engine.

Gameplay concept: JJay shooting a stream of pink gum at a purple monster in jungle ruins, with coin and star counters — Gameplay preview — bubbling a wild Gumblin · work in progress

JJay mid-leap, purple cape flying, blasting a swirl of pink gum magic from his paw — Boss tease — something big waits in the deep · work in progress

Bubble
Shoot magic gum
Roll
Make a Monster Ball
Kick
Line it up, boot it
Rescue
Free your friend

Played with two touch arrows and action buttons — made for one thumb per hand.

The story

How a tiny pup became Gummy Grove's last hope

Watch JJay's story, then explore the key moments below.

01 / 12
A star is born
In a sunlit nest in Gummy Grove, a tiny Pomeranian opens his eyes.
02 / 12
Welcomed by everyone
Elephants, pandas, foxes, birds — the whole grove comes to meet the newcomer.
03 / 12
A happy childhood
Waterfalls, butterflies and best friends. JJay grows up surrounded by joy.
04 / 12
Golden days
Sunset cuddles with the pandas and the deer. Life is soft and sweet.
05 / 12
The sky darkens
One night, thunder rolls over the grove. Something is coming.
06 / 12
The shadow incantation
Hooded figures chant around a purple sigil. Dark magic seeps into the forest.
07 / 12
Friends turned monsters
The animals' eyes glow red. JJay's friends become shadow monsters.
08 / 12
Caged
The Pomeranians are locked away in iron cages, guarded by the corrupted.
09 / 12
All alone
JJay escapes — but loses everyone. A tiny pup in a broken world.
10 / 12
Meeting Luma
In the darkest hour, a light: Luma finds JJay and refuses to let him give up.
11 / 12
The Gum Gum power
Luma reveals a magic of pure kindness — glowing pink, shaped like a paw.
12 / 12
The power passed on
The magic settles into JJay's paws. Now he can save them all.

Drag or use the arrows

The magical partner

Luma, keeper of the Gum Gum magic

Luma found JJay when he had lost everything.

She carries the old magic of Gummy Grove — and she chose to share it with a scared little pup who refused to stop caring.

Kind, wise, and just a bit mischievous, she guides JJay on every step of his mission.

Luma's full in-game role is still taking shape — more to reveal soon.

Luma, a golden poodle with a pink bow and a star collar, conjuring pink star magic

Animal powers

Unlock the animal powers

Saved friends leave JJay a gift: the power to transform. Each form changes how he moves, rolls and rescues.

JJay and Luma surrounded by glowing animal spirits — an eagle, a leopard and a bear — bursting with magical light

Polar Bear Form — transformation preview

Polar Bear Form

Revealed

Big, cuddly, unstoppable. JJay becomes a snow-white powerhouse.

Forest Guardian concept art

Forest Guardian

Revealed

A mossy titan of leaves and vines, strong as the grove itself.

More forms on the way

Soon

Wings, claws and other surprises are still cooking in the lab.

The world

Welcome to Gummy Grove

A candy-bright forest where waterfalls sparkle and gumdrops grow wild.

But the shadow magic runs deep — through jungle ruins, dark caverns and the deepest water.

The strongest guardians fell first. Saving them won't be easy.

JJay and Luma standing brave before a giant glowing purple shark in a dark cavern

More regions and guardians will be revealed as development rolls on.

Dev diary

A real game, really in the making

Monster Roll is being built right now — one small, honest step at a time.

Unreal Engine 5

The game runs on UE5, tuned for smooth 2.5D play on real phones.

The loop is alive

Bubble shots, gum coating and the Monster Ball transformation already work in-engine.

Mobile first

Touch controls, quick sessions, one polished level as the foundation for the full game.

Starring a real dog

Character design starts from photos of the real JJay — cape and medallion included.

In-game UI mockup: JJay firing a stream of pink gum at a purple monster, with heart, coin and star counters — HUD & touch-play mockup — early UI exploration

Concept frame of a jungle boss battle between a leafy guardian and a corrupted gorilla king — Boss encounter concept — jungle arena

Character key art of JJay mid-leap, cape flying, casting pink gum magic — Character key art — nailing JJay's pose and gum magic

A round purple one-eyed gum monster grinning happily

Even the monsters follow.

Community

Follow the journey

Watch JJay grow from a real Pomeranian into a game hero — dev clips, art drops and behind-the-scenes moments.

Instagram@jjayluma

FacebookJJay & Luma: Monster Roll

Emailjjayluma@gmail.com

TikTokComing soonSoon

YouTubeComing soonSoon

More channels open as the game grows.

A little something extra

Bring JJay home

A small shop of JJay things is in the works — made with the same love as the game.

Peek at the shop

Be there when the first level drops

The playable demo is in active development. Follow along and you'll be the first to know when JJay is ready for your phone.

Follow on InstagramPlay the demoIn developmentWishlistOpens with store pages

No release date yet — we'd rather make it great. Store pages will appear here when they're real.